Careers

Marketing Manager / Director, Arbor Skateboards

Employment Type: Permanent, full-time
Location: Venice Beach LA
Date: January 2025

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Job Purpose

The Marketing Manager/Director will lead the development and execution of comprehensive marketing strategies that embody Arbor Skateboards’ brand vision. This role focuses on both U.S. and international markets, ensuring precise implementation, measurable outcomes, and significant commercial returns. The individual will collaborate closely with the General Manager and senior leadership to align marketing initiatives with sales objectives, manage budgets, oversee creative collaborations, and cultivate relationships with brand ambassadors and influencers to enhance brand presence and drive growth.

Key Responsibilities:

Strategic and GTM Planning

    • Ensure global alignment through the development and execution of marketing plan. Collaborate with the GM to develop and execute a comprehensive U.S. and international marketing plan and ensure UK/EU team are in alignment. The plan should outline monthly activities with allocated budgets and incorporate B2B and B2C elements.
    • Align marketing initiatives to support sales as the product calendar rolls out, including retail brand marketing, endemic media, digital media, and social media strategies.
    • Create marketing plans that support both D2C and wholesale sales, ensuring adherence to budgets set by the GM and senior leadership.
    • Drive forward DTC by ensuring regular content delivery, key area focus and alignment across paid and social media platforms
    • Collaborate with Sales teams on needs to drive sales forward in all channels.
    • Oversee ad buy plans across digital, social, and endemic channels.  Paid digital will be executed by Shiner’s UK based team
    • Drive forward social media channels/presence by building a calendar of activity and generating content to deliver.  Provide regular insights and analytics

Performance Tracking and Reporting

    • Provide regular (monthly or more frequent) marketing roundups to the GM and deliver quarterly and yearly summaries to the CMO and senior leadership.
    • Establish and track KPIs, ensuring performance metrics are achieved and reported effectively.
    • Collaborate to build budgets, allocate funds to drive results. Adhere to budgets set forth. 

Creative Collaboration

    • Work directly with Creative director, product directors and brand leadership to establish creative cohesion and brand presentation for forward facing materials and products.
    • Coordinate with the creative team to ensure timely delivery of all required assets and imagery for use across necessary channels. Participate in asset creation process.
    • Lead the design, look, and feel of trade show booths and other outward-facing events that exemplify brand aesthetic and GTM initiatives.

Retail and Brand Channel Support

    • Develop retail brand go-to-market (GTM) strategies, including custom digital assets, point-of-purchase (POP) materials, and team/brand support mechanisms to strengthen connections with key wholesale partners and sales representatives.
    • Support Arbor flagship store brand presentation and activations to lead strong exemplary retail brand presence that can be replicated throughout the Arbor skateboard ecosystem.
    • Build out Arbor Skateboard brand in the marketplace to standout with purpose and story telling that aligns to sales and brand goals. 

Athlete, Ambassador and Influencer Management

    • Oversee relationships with the skate category’s ambassadors, including athletes, artists, and influencers, ensuring alignment with brand goals.
    • Lead and collaborate with team manager on athletes and other team members that influence Arbor Skateboard business. 

Person Profile:

Required Skills and Attributes

    • Exceptional attention to detail.
    • Strong existing relationships within the skateboard industry.
    • Highly motivated, confident, and resourceful.
    • Assertive, organized, methodical, and efficient.
    • Flexible to test and learn, think outside the box, build new standards for marketing in the skateboard industry.
    • Ability to perform under pressure and meet short deadlines.


Education and Experience:

Required Qualifications

    • Proven commercial experience in the action sports environment, with a focus on ROI.
    • Demonstrated success in working effectively alongside creative teams.
    • Experience managing athletes, influencers, and ambassadors.
    • Proficiency in implementing digital marketing initiatives effectively.
    • Ability to develop and manage complex, detailed, and multi-platform campaigns.
    • Proficiency in Microsoft and Adobe software suites; design skills are a bonus.

This position requires a dynamic individual who is passionate about the skateboarding industry and capable of driving innovative marketing strategies to elevate Arbor Skateboards’ presence in domestic and international markets.

 

Company Overview

Since 1995, Arbor's mission has been simple and unchanged; blend innovative construction, with aspects of traditional craftsmanship, and a steadfast commitment to sustainable materials and methods. Arbor sees this as the best way to deliver the performance and quality required for pursuing snowboarding, skateboarding, and the good times that happen along the way.

For almost 30 years, Arbor has been proud to highlight the athletes and artists who support this approach and contribute so significantly to the brand’s efforts. This mindful, more collective style ensures the planet is always considered as Arbor develops unique products for chasing life’s great lines.

 

Reporting Structure

This position will report directly into the Arbor Skateboards Global General Manager and work side by side with Sales, Creative leadership. Collaboration with product design, creative design, financial teams will be a regular occurrence. Collaboration with licensor on all creative. 

 

Compensation:

DOE

 

Work Environment and Location:

Hybrid, 2-3 days required on location working with Arbor team at the Global Arbor HQ in Venice CA., travel required for photo shoot or other creative direction and trade show events on occasion. 

 

To Apply:

Please send your resume to John.Crouch@shinerllc.com and include the job title in the subject line.

 

Equal Employment Opportunity

Arbor Skateboards is an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws. All employment decisions are based on qualifications, merit, and business needs.